Logo Design is an important step in creating a brand. When someone mentions a brand - what major brands do you think of? For instance, if you see the "golden arches" - what famous hamburger place do you think of? If you think of Nike your mind automatically envisions the "swoosh".
These are examples of great corporate branding. The brand is easily recognizable and known.Even if your market is local or small, branding is still an important concept. Good branding gives you an edge on the competition through recognition. They say a picture is worth a thousand words - in this case, a great logo can convey far more than a bulletin board full of writing.
Our logo design starts with at least half a dozen various concept designs from different artists. Drafts are provided and feedback used to help determine successive drafts. Sometimes one of the first draft concepts is immediately recognized as the future logo and many times we go through several draft processes with the client.
Many places offer logo design, however, corporate identity picks up and continues the task of branding past mere design of the logo. Whereas the logo is the building block and the foundation to starting your new branding efforts - it is not the end!
It is important that all of your marketing efforts speak "with one voice" and are consistent across all mediums. Corporate identity continues throughout other possibilities such as: