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SEO - Off-site SEO

What is off-site SEO?

Unlike on-site optimization which involves making changes to your site and it's code, off-site SEO does not involve changes to your site and is often a monthly recurring charge or performed on an on-going basis.

Monthly SEO is as important or even more important than PPC's or on-site optimization. Monthly SEO can have the largest and quickest impact on your search engine rankings.

Monthly SEO is a combination of many techniques. Like all SEO, there are many different thoughts and opinions and arguments about how best to achieve higher rankings. Again, the good news is there are concrete, documented, and proven ethical methods which work great.

Monthly SEO involves many of the following techniques:

  • Inward link building.
  • Directory listings.
  • Reviews.
  • Advertisements.
  • Blogs.
  • Press Releases.
  • Any many others...

As discussed here, Google and others highly value links to your site from other

sites. The higher ranked or popular the other sites, the more valued that link is. Using an example of one of the techniques above - let's say we create a press release for a new product release for you with a link back to a similar announcement on your site. The press release is issued to the major news networks and many news feed services pick and list your news feed. Overnight hundreds of news sites link to your site. Also, some of these news services are popular sites with high rankings - so overnight you have received a surge in links to your site. Overtime, this and some of the other techniques being implemented in a controlled and thoughtful manner can skyrocket your search engine rankings.


























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