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Competitive Intelligence

Why is it important that I know what my competitor is doing online?

In business, it is important to know your competitor - or if you are an Art of War fan - to know your enemy. Every good business owner knows who he is in competition with and should try to get to know everything about them and their products. Questions like:

  • What makes their product superior? Inferior?
  • What is my competitors pricing?
  • Who are my competitors customers?
  • Etc.

Raiding your competitor's office and acquiring documents would obviously be illegal - however, did you know in many cases much of this information is available online through web sites? Information published on a web site is public information and therefore it is not illegal to obtain documentation that would otherwise be illegal to have.

For instance, many competitors may list their customers on their web site. Or their customers may list them on their vendor/partner/supplier pages. Some competitors may list pricing information on their web site or have it available for download. Sometimes competitors list very specific product information when describing their product online. Many times there are documents or diagrams which may be useful in understanding their methods.

Also, you can find out what keywords your competitors are bidding for in Pay Per Click advertising campaigns. You can see what areas they are targeting and guestimate their budgets. You can then cleverly counter these campaigns with campaigns of your own.

Overall, you can learn alot online - you just need to know where and how to look!

I want to know what my competitor is doing and if someone is hurting my online reputation - How can someone help me?

So what is your online reputation - is it being sabotaged? What are your competitors doing online - what are their intentions? What can I learn from the internet to bolster my Competitive Intelligence?

At eKrum, we can help you establish answers to these questions and many more. We can help you repair or establish a good online reputation and branding. We can also help you find out what your customers and competitors are saying about you online. We can even help you discover public information about your competitors that can help you create a better business plan. We do NOT endorse sabotaging your competitors online reputation. All of our methods are legal, ethical, and effective.

Contact us to see how we can help you and your Competitive Intelligence (CI).


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